Most GTM Transformations Fail.
Not Because the Strategy Was Wrong.
The gap is between the boardroom and the buyer. Between the kickoff and the follow-through. We close it.
Methodology. Strategy. Curriculum. Training. Tools.
All of these. In the mix that fits your need.
Most firms do one of these. We work across all of them because fixing strategy without building skills is a waste. Building skills without the right tools is slow. Here's what each piece does.
GIVE Framework
Our proprietary methodology. Guided Interactions, Insights, Value, Empowered Buyers, developed from 125+ real B2B revenue engagements. The backbone of every RI engagement.
Learn about GIVE →Modern Revenue Curriculum
Role-specific, modular curriculum for Sales, Marketing, CS, and Channel teams. Designed to change behavior, not just fill seats at an event.
Explore curriculum →GTM Assessment & Services
We start with a diagnostic. Then we build the right mix of strategy, process, and enablement for your specific revenue challenge and stage of growth.
View services →Custom AI Micro-Tools
Purpose-built AI tools tuned to your ICP, your motion, and your team's actual workflow. Adoption in days, not months.
See AI services →We don't start with our answers. We start with your pipeline data, your team, and your specific revenue problem. Then we build from there.
Is Your GTM Engine Ready for What's Next?
Take the free 5-minute assessment and get a personalized score across 5 GTM dimensions: strategy, execution, AI readiness, enablement, and leadership alignment.
Built by Operators.
Led by Partners.
Every partner at Revenue Innovations has carried quota, led revenue teams, and built GTM motions at growth-stage companies. This isn't theory; it's hard-won pattern recognition.
Richard Ellis
Engineering background turned sales leader turned CEO. Richard has led GTM transformations at over 60 B2B companies, from Series B startups to Fortune 100. He built and carried quota at enterprise tech companies. His consultative approach, grounded in real-world experience, makes him an invaluable asset to businesses seeking to navigate complex strategic challenges. He's the one in the room diagnosing why your deals are stalling.
LinkedIn
Heather Easterday
Heather runs RI's innovation and marketing practice. Marketing leadership in financial services. Startup leadership in medical devices and entertainment. Nearly 20 years teaching marketing, management, and sales at the graduate level. She builds the curriculum, the content, and the systems that make sure the work sticks after we leave.
LinkedIn
Tim Kruse
Tim has trained thousands of sales, marketing, and enablement professionals across tech, semiconductors, and manufacturing. Founded a software startup. Held sales and sales management roles at Fortune 200 companies. He designs the sales processes reps actually follow and built RI's SKO methodology, which measures behavior change at 30/60/90 days.
LinkedIn
Joel Dokkestul
With a proven track record of working with companies of all sizes, from AI startups to Fortune 5000 corporations, Joel has developed a deep understanding of the complex issues that businesses face in scaling AI. He builds the custom AI micro-tools your revenue team will actually use: prospecting, call prep, and competitive intel.
From PhDs to Seasoned Operators.
Every delivery consultant on our team is a seasoned practitioner who has led a function and carried real accountability. We don't staff engagements with analysts learning on your dime.
The person in your kickoff meeting is the person who does the work. No bait-and-switch.
- →Enterprise Sales Strategy
- →Revenue Operations
- →AI & Technology Adoption
- →Channel & Partner Programs
- →Marketing-Led Growth
- →Customer Success & Expansion
- →Sales Enablement & Curriculum Design
- →International GTM
What We Believe
Foundation Before Amplification
You can't AI your way out of a broken GTM strategy. We fix the foundation first, then amplify what works. Every time, in that order.
Durability Over Dependency
Our goal is for your team to run without us. We build skills, systems, and frameworks — not dependency. If we've done our job well, you won't need us forever.
Truth Is the Starting Point
We tell clients what they need to hear, not what they want to hear. That's the only way to actually fix something. Comfortable advice rarely produces uncomfortable-to-ignore results.
Change Is a People Challenge First
Every revenue transformation is ultimately about changing how people think and act. Strategy without change management doesn't stick. We plan for the human side from day one.
Why Revenue Leaders Come Back
of Clients Rehire Us
Most consulting firms measure satisfaction with surveys. We measure it with repeat business. Nine out of ten clients come back because what we built the first time actually worked.
on Any Engagement
The people you meet in the sales conversation are the people who do the work. Every engagement is led by a partner. No handoffs, no analysts, no learning on your dime.
Most Common Engagement
Diagnosis, redesign, and execution in 90 days. We build the motion, stand it up with the team, and leave behind a system they can run. Not recommendations. Practical actions to take on day 1. A working revenue engine.
Ready to Work With a Team That's
Actually Done This Before?
Tell us what's broken. We'll tell you if we can fix it. If not, we'll say so.