Some Goodness Podcast
Real GTM. Real Conversations.
50+ episodes. Two years. Senior revenue leaders talking about what's actually working, what failed, and what they'd do differently. No sponsors. No scripts. Just GTM truth from people who've carried a number.
Conversations with revenue leaders about what's actually working in B2B GTM: the strategies, the mistakes, and the frameworks that separate the teams that hit the number from the ones that don't.
Latest from the Podcast
What the Board Really Wants to Hear
Multi-time CXO Tracey Mustacchio (CMO at Nitel, formerly Secureworks, Nuance, McAfee) on navigating board presentations. How to tailor to the board's perspective, structure your update with a from-to slide, speak in business outcomes not vanity metrics — and why cross-functional alignment before you walk in the room matters more than the deck.
Listen now →When AI Meets Real Life Sales
David Howerton, co-founder and CEO of VendoIQ, on why AI amplifies existing problems rather than fixing them — broken processes, unclear ICPs, poor CRM data. The real opportunity: voice-to-action AI that meets field sellers where they are, captures in-person insights before memory decay sets in, and triggers workflows automatically.
Listen now →MarTech in the Age of AI
Jessica Fewless, VP of Marketing at Inverta and early architect of account-based marketing, on the bloated tech stacks most B2B teams can't justify. How to evaluate tools when AI is making everything obsolete in 18 months. Why intent signals fail when treated like a list. And why the smartest move right now might be short contracts and point solutions you can swap out.
Listen now →Never Miss an Episode
New episodes every other week. Senior revenue leaders. Real GTM frameworks. No fluff.
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